HAPPYRONâ€™S MUSIC MARKETING MAXIMS
By Happy Ron Hill
Cause Iâ€™ve always wanted to use the word â€œmaximâ€.
MUSIC MARKETING IS THE ART OF BEING YOURSELF IN FRONT OF AS MUCH OF THE WORLD AS POSSIBLE
People tell The HappyMan that I am very good at â€œmarketingâ€ and â€œsellingâ€ my music, but something about that has always vexed me. Most of what is called â€œmarketingâ€ is simply being yourself.
FOR EVERY GREAT SONG AND GREAT RECORDING THERE IS A PLACE FOR IT AND SOMEONE LOOKING FOR IT
Every GREAT song has itâ€™s place somewhere in the world. The world is full of â€œgoodâ€ songs, but great songs are less common.
IF YOU WANT LARGER SUCCESS YOU PROBABLY HAVE TO GET SOMEONE TO MARKET YOUR MUSIC OR DO IT YOURSELF
Professionals of course have more experience and connections probably then you do, but on the other hand nobody will wake up every morning thinking about your music and how to get it out there then you.
FINISH IT, THEN MARKET IT
People ask â€œcan I get my music on the radio or on TV shows or moviesâ€. I always ask â€œdo you have a studio quality CDâ€ and they say â€œuh no I have demosâ€.
People say â€œI want to play bigger shows,â€ I always ask â€œdo you have a polished â€˜actâ€ â€œUh, no I can barely playâ€
What many people need to do is find producers, musicians, singing teachers, or whomever to help them create something that is marketable, but instead they try to market themselves first when in effect they have nothing to market yet. And it can be counter-productive because if you give someone a CD that isnâ€™t ready, or if you get them to see you act before it is ready, they will rightly look at you as wasting their time.
FINDING YOUR NICHE DOESNâ€™T NARROW YOUR AUDIENCE, BUT EXPANDS IT.
I always balked at first when people told me I had found my â€œnicheâ€ cause I didnâ€™t want to be pigeonholed or narrow my audience. But Iâ€™ve found Niche doesnâ€™t narrow your audience, but expands it! Having a song put into the niche of being a â€œkids songâ€ may seem like narrowing the audience, but lots of adults love kids songs!
DONâ€™T HOLD YOUR BREATH FOR ANYONE
The trick is to have so many â€œpossibilitiesâ€ out there that you arenâ€™t waiting by the phone for anyone to â€œmake youâ€
YOU ONLY HAVE 15 SECONDS
Get your â€œ15 second pitchâ€ down in case you can tell a potential fan or partner what you do. Also make your music so memoriable that if someone is listening for 15 second theyâ€™ll listen to more. Usually most people wonâ€™t go past 15 seconds.
REJECTION USUALLY ISNâ€™T AN INSULT OR MEANINGFUL
If you know that you have quality music then the most common form of rejection will be â€œitâ€™s not what we are looking for.â€ Which really isnâ€™t rejection at all, itâ€™s just someone saying that what you do doesnâ€™t fit what they want. Sometimes people hear that as â€œyour music isnâ€™t any goodâ€, but it very well may not be, and if you know that your music is good then there opinion really doesnâ€™t matter very much .
BE COURTEOUS â€“ EVERY PERSON MATTERS
The message I hear more then anything else from big shots is that nobody on the way up is â€œbig enoughâ€ to be a jerk, that professionals in the business simply donâ€™t want to work with jerks. Also audiences remember if you treat them poorly. It may be part of your image (or real personality) to be a jerk, and that may work as part of your show, but nobody likes to be disrespected in person and theyâ€™ll remember it. And theyâ€™ll tell someone
ITâ€™S â€œWHO YOU KNOWâ€ IN THIS BUSINESS, SO MAKE SOME FRIENDS!
Bitter people often say itâ€™s â€œitâ€™s who you knowâ€ in the business, theyâ€™re to a certain extent they are right! Part of marketing your music is simply making friends with people in the business, even if you never do anything with them they may know someone who knows someone who needs your music.
BOTTOM UP, TOP DOWN
Work on the promoting your music to the people around you, and talk to as many of the people â€œat the topâ€ as you can. Hopefully
IS IT YOUR SHOW/PROJECT OR THEIRS?
If it is yours do whatever is that you want to do to make the project who you are.
If it is someone else try to fit what you do into it, if you canâ€™t or wonâ€™t donâ€™t involve yourself.